Titles, descriptions, headings and unique content are the on-page signals that decide both how you rank and how many people click. They're also the easiest wins in any audit. Here's what we check and why it matters.
Technical fixes remove barriers; on-page fixes directly improve how a page is understood and how often it's clicked. They're fast to implement and the results show up in click-through almost immediately.
The Content category is the largest in the audit because there's a lot to get right per page: a unique title and description, a single H1, a sane heading structure, enough substantive content, and no duplication across the site. The explainers below cover the two areas with the biggest payoff: writing titles and descriptions that rank and get clicked, and finding and fixing duplicate content.
The on-page checks that move ranking and click-through the most.
How to write titles and descriptions that both rank and earn clicks — ideal lengths, uniqueness, search intent, and the missing/duplicate/truncated problems the audit flags.
Why duplicate titles, descriptions, H1s and pages split your ranking signals, how it happens (parameters, pagination, boilerplate), and how to consolidate with canonicals.
Grounded in the real checks the crawler runs on every page.
Missing, too-long or too-short title tags · missing, too-long or too-short meta descriptions · duplicate titles, descriptions and H1s · multiple or missing H1 · broken heading hierarchy · multiple title or meta-description tags · low word count and thin/empty pages · low text-to-HTML ratio · placeholder text left in production · reading grade too high or too low · content that needs optimisation (thin plus missing metadata).
Free to start. Find every missing, duplicate and truncated meta tag across your site.
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