01Client access in Search Console
Search Console lets a property owner add users with full or restricted permissions, so an agency can see client data without owning the property [1].
That data: clicks, impressions and positions [2], plus indexing status [3]: is the baseline every audit report should be checked against.
02Setting client expectations
Google’s own guidance tells businesses to be wary of anyone who guarantees rankings, and to understand exactly what an SEO will change [4]. Reports built on verifiable checks make that conversation easier.
03The same baseline for every client
Google’s technical requirements are identical for every site: not blocked, HTTP 200, indexable content [5]. That makes them a consistent first section for every client audit.
References
- [1]Managing owners, users, and permissions · Search Console Helpsupport.google.com/webmasters/answer/7687615
- [2]Performance report (Search results) · Search Console Helpsupport.google.com/webmasters/answer/7576553
- [3]Page indexing report · Search Console Helpsupport.google.com/webmasters/answer/7440203
- [4]Do you need an SEO? · Google Search Centraldevelopers.google.com/search/docs/fundamentals/do-i-need-seo
- [5]Technical requirements (Search Essentials) · Google Search Centraldevelopers.google.com/search/docs/essentials/technical