Don't want to read every explainer? These checklists pull the highest-impact checks into a single, ordered, actionable list — the 20-point technical audit, and the mistakes that most often kill rankings.
A good checklist isn't just a list — it's an order of operations. Fix what stops a page from being indexed before you optimise what's already working.
Each checklist below is grounded in the real checks our audit runs, and each item links to a deep explainer if you want the reasoning. Use them as a pre-launch gate, a monthly review, or a post-deploy sanity check.
Start with the 20-point audit; use the mistakes list to spot-check.
The complete technical audit in 20 ordered checks — crawlability, indexability, canonicals, redirects, sitemaps, links, on-page, speed and security — each with what to verify and the tool to verify it.
The recurring, high-cost mistakes we see most often — the stray noindex, the wrong canonical, the redirect chain, the duplicate titles — what each one does, and how to catch it before it costs you.
Free to start. Every check, on every page, mapped to exactly what to fix.
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