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Service · 07 · Growth

Move up the rankings. Stay there.

Technical SEO, on-page optimisation and content strategy that moves you up search rankings and keeps you there. We work with what actually drives organic traffic, not vanity metrics.

Last reviewed · 1 Oct 20265 primary sources →Kalenux engineering
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FOCUSOrganic search
ENGAGEMENTOngoing or project-based
⌕your target keyword
1
competitor-a.comA competitor’s page
2
yoursite.comYour page: foundations fixed★ rich resultbreadcrumbsfast LCP
▲ climbing
3
competitor-b.comAnother competitor
4
competitor-c.comAnother competitor
illustrative search result
we start with the engineering

Most SEO problems aren't content problems.

They're architecture problems that look like content problems in a ranking report. These are typical pairs of what you see and what we find. Illustrative:

WHAT THE REPORT SHOWSWHAT'S ACTUALLY WRONG
Blog posts stopped ranking→Faceted URLs are using up the crawl budget
New pages take weeks to get indexed→They're orphaned from internal links and missing from the sitemap
Duplicate titles in Search Console→Parameter URLs with no canonical tag
Rankings fell after the redesign→There was no redirect map for the old URLs
Traffic is fine on desktop and poor on mobile→Layout shift and a slow LCP on the mobile template
WN
PROVEN ON OUR OWN PLATFORMWe built and operate When Notes Fly, a content-heavy editorial platform where organic search is the primary traffic channel. Every technique we apply to client projects has been validated on a live property under real conditions: we know what Core Web Vitals look like when they go wrong under load, what a crawl-budget issue looks like in a log file, and what actually moves rankings versus what generates reports without results.
what you get, as a document

Every deliverable is a chapter in your report.

An illustrative contents page for the report you receive.

SEO report · site.comCONTENTS
01Technical auditA prioritised fix list, not a raw data dumpTECHNICAL
02Core Web VitalsLCP, INP and CLS per template, with the fix for eachTECHNICAL
03Architecture and crawlURLs, sitemaps, robots.txt, the internal link graphTECHNICAL
04Keyword and content gapsWhat you rank for, what you should, and what to writeON-PAGE
05On-page optimisationTitles, headings, internal links, schemaON-PAGE
06Link buildingReal placements on relevant sites. No link farms, no PBNsAUTHORITY
07MeasurementSearch Console, rankings and a monthly reportMEASUREMENT
Technical3 chapters
On-page2 chapters
Authority1 chapter
Measurement1 chapter
how we work

Each month stands on the one before.

The foundations go in first and stay. Everything written afterwards benefits from them straight away.

Technical
Month 1Audit, Core Web Vitals baseline, keyword research, Search Console, priority fixes
TechnicalOn-page
Month 2On-page across top pages, schema, internal links, content gap doc
TechnicalOn-pageAuthority
Month 3+Content against the gaps, link outreach, monitoring, monthly reports
TechnicalOn-pageAuthorityMonitoring
OngoingAlgorithm updates, new pages, competitor analysis, crawl health
The height of the blocks shows effort building up over time, not a traffic forecast.
in depth · 5 primary sources

What the search engines say good SEO work looks like.

The standards and published guidance behind how we deliver this service, with every claim linked to its source.

01What Google says to expect from an SEO

Google’s own guidance on hiring an SEO suggests asking for past examples, being wary of ranking guarantees, and understanding every change made to your site [1].

KEY FACTGoogle states no one can guarantee a number one ranking [1].

02Technical first, then content

Search Essentials sets the eligibility bar [2]; the SEO Starter Guide covers the structure, content and links built on top of it, and notes that changes take time to show [3].

Speed is part of it: Core Web Vitals feed ranking systems [4], but helpful, people-first content remains the core [5].

References

  1. [1]Do you need an SEO? · Google Search Centraldevelopers.google.com/search/docs/fundamentals/do-i-need-seo
  2. [2]Google Search Essentials · Google Search Centraldevelopers.google.com/search/docs/essentials
  3. [3]SEO Starter Guide · Google Search Centraldevelopers.google.com/search/docs/fundamentals/seo-starter-guide
  4. [4]Understanding Core Web Vitals and Google search results · Google Search Centraldevelopers.google.com/search/docs/appearance/core-web-vitals
  5. [5]Creating helpful, reliable, people-first content · Google Search Centraldevelopers.google.com/search/docs/fundamentals/creating-helpful-content
CITE THIS PAGEKalenux. (2026). SEO & search visibility service. Kalenux SEO Guide. Last reviewed 1 Oct 2026. kalenux.com.tr/service/seo
// grow organic traffic

Ready to grow your organic traffic?

Tell us about your site and your current search performance and we will come back with an honest assessment of what is possible.

Get in touch →@emirbaycan@kalenux.com.tr
WHAT HAPPENS NEXT
1
Within one business dayA real reply from an engineer, not an automated queue.
2
Honest assessmentWhat is realistically possible for your site.
3
TimelineMonth-by-month priorities, starting with foundations.
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