01The three technical requirements
Google’s technical requirements for eligibility are short: Googlebot isn’t blocked, the page returns HTTP 200, and it has indexable content [1].
Everything else the checker looks at affects how well a page is understood and shown, not whether it can appear at all [2].
02Mobile is the version that counts
Google primarily uses the mobile version of a page for indexing and ranking, so content and markup missing on mobile may not count [3].
03HTTPS and structured data
Google confirmed HTTPS as a lightweight ranking signal in 2014 [4].
Structured data must describe content visible on the page and follow Google’s guidelines to be eligible for rich results [5].
04Titles and speed
The <title> element is a main source for the title link Google shows [6].
Core Web Vitals are used by ranking systems, though good scores alone don’t guarantee top positions [7].
References
- [1]Technical requirements (Search Essentials) · Google Search Centraldevelopers.google.com/search/docs/essentials/technical
- [2]In-depth guide to how Google Search works · Google Search Centraldevelopers.google.com/search/docs/fundamentals/how-search-works
- [3]Mobile-first indexing best practices · Google Search Centraldevelopers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing
- [4]HTTPS as a ranking signal · Google Search Central Blog, 2014developers.google.com/search/blog/2014/08/https-as-ranking-signal
- [5]General structured data guidelines · Google Search Centraldevelopers.google.com/search/docs/appearance/structured-data/sd-policies
- [6]Influencing your title links in search results · Google Search Centraldevelopers.google.com/search/docs/appearance/title-link
- [7]Understanding Core Web Vitals and Google search results · Google Search Centraldevelopers.google.com/search/docs/appearance/core-web-vitals