01Idea sources and their limits
Keyword Planner suggests related terms and shows rounded monthly search ranges aimed at advertisers [1].
Google Trends shows relative interest on a 0–100 scale and related rising queries, which is useful for spotting new demand but not for absolute volume [2].
02Mine what you already rank for
The Search Console Performance report lists the queries your pages already get impressions for, often long-tail terms no tool suggests [3].
03Pick ideas people actually need
Google recommends writing for a real audience rather than choosing topics mainly because they might get search traffic [4].
References
- [1]Use Keyword Planner · Google Ads Helpsupport.google.com/google-ads/answer/7337243
- [2]FAQ about Google Trends data · Google Trends Helpsupport.google.com/trends/answer/4365533
- [3]Performance report (Search results) · Search Console Helpsupport.google.com/webmasters/answer/7576553
- [4]Creating helpful, reliable, people-first content · Google Search Centraldevelopers.google.com/search/docs/fundamentals/creating-helpful-content